Add to ORKGThe diploma thesis examines internet marketing, communication on social media and the subsequent application of knowledge to the newly emerging Café V Ráji. The main goal of the diploma thesis is to identify trends in e-commerce communication of cafes with an importance to social networks. The theoretical part of the thesis introduces the issues of Internet marketing, identifies the most important social networks along with the recommended communication and describes the basics for creating a marketing strategy. The practical benefit of the work is the application of the acquired knowledge to the commerce communication for the emerging company. In the practical part, therefore, the cafe is introduced and then created a marketing strategy ba...