Add to ORKGOnline marketing is currently a key discipline for business development on the Internet. The subject of the bachelor thesis is the e-shop focusing on the sale of yoga aids, which has not yet used the potential of the online marketing. The aim of this thesis was to design an online marketing strategy for the aforementioned starting e-shop according to the See-Think-Do-Care model. Using quantitative research and data analysis from analytical tools, it was possible to define the target group of potential customers. Based on the results of the research, the aforementioned online strategy for e-shop needs and appropriate recommendations were proposed. It included individual content messages, channels and metrics for each of the model's phases. T...