The maternal mortality ratio (MMR) in Pakistan stands at 178 deaths per 100000 live births (Pakistan Maternal mortality ratio, 1960-2017. (I) Early estimates suggest that Pakistan is failing to achieve the necessary growth required to meet the SDG target of less than 70/100,000 by 2030. (3). In addition, child mortality continues to be a national concern. Pakistan has the world\u27s highest newborn mortality rate, with one in every 22 babies born dying within a month (4). The Pakistan Demographic Health Survey 2017-2018 showed that the antenatal coverage for at least one visit was 86%, while the antenatal care coverage for 4 visits was only 51% (5). The World Health Organization\u27s (WHO) Continuum of Care framework emphasizes how poor com...