This is the final version. Available on open access from Routledge via the DOI in this recordEach sport acts as its own genre (like horror, or the western), has its own rules, its own narratives, and can be understood only in terms of a constellation of other sports (rugby union makes sense because we can compare it to football, just as the musical is partly defined by film noir). Just as genre shifts, so too do sports as a result of rule changes, altered demographics, innovations in strategy, and other socio-cultural developments. This helps foreground the way each sport transmits its own forms of ideology; in Rocky, for instance, the genre determinants of boxing help create a very different version of the American Dream to The Wrestler. R...