From a retail environment, we reflect on the unity of knowledge as valuable in a business context, and from an Ignatian perspective, consider a reflexion of knowledge transfer practitioners to elementary cognition. We deliberate why, despite decades of analytical scrutiny, agreement around the transfer of knowledge into a value item within a business milieu, remains troublesome and problematic. We ask if perspectives derived from an Ignatian domain can allow for alternative elements of analysis and reasoning, becoming more complementary within a business environment. Utilising a mixed method approach incorporating (n=6) participants, the study considered responses overarched by Ignatian rules of sentiment as an interpretive lens (n=18), and...