Add to ORKGtextRelationship marketing is an important part of the development of brands. The following report conceives the role of relationship marketing and how brands can use social networks as a key for unlocking a relationship with their consumer. This report presents the managerial implications on relationship marketing, the importance of dialogue, and social media. This report is for marketers to understand the importance of initiating, developing and maintaining a relationship with consumers and translate the concepts so that brands can successfully apply them into social networks.Advertisin
Social Media Marketing (SMM), which offers two-way communication between brand and customer, has bee...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...
textRelationship marketing is an important part of the development of brands. The following report ...
This chapter bridges academic and managerial perspectives on the use of social media platforms for t...
This chapter bridges academic and managerial perspectives on the use of social media platforms for t...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
In the digital era concepts such as social networks, blogs and forums have become integrated keyword...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Abstract In recent years, social media have become a popular channel through which customers and com...
Abstract In recent years, social media have become a popular channel throughwhich customers and comp...
Social Media Marketing (SMM), which offers two-way communication between brand and customer, has bee...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...
textRelationship marketing is an important part of the development of brands. The following report ...
This chapter bridges academic and managerial perspectives on the use of social media platforms for t...
This chapter bridges academic and managerial perspectives on the use of social media platforms for t...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
In the digital era concepts such as social networks, blogs and forums have become integrated keyword...
Consumers increasingly control their relationships with brands, including how and with whom they cho...
Abstract In recent years, social media have become a popular channel through which customers and com...
Abstract In recent years, social media have become a popular channel throughwhich customers and comp...
Social Media Marketing (SMM), which offers two-way communication between brand and customer, has bee...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...
The concept of relationship marketing emerged from services and business-to-business marketing. Most...