Zygmunt Bauman on Consumer Society

The aim of this article is to analyze the concept of a consumer society, based primarily on the work of Zygmunt Bauman. Bauman’s works synthesize and modernize previous ideas about this type of society. The article presents the most important of Bauman’s thoughts on the issue, including the imperative of choice, the totality of commodification, praise for transience, and permanent insatiety. These ideas are subjected to critical analysis and illustrated with examples drawn from existing sources and the author’s own observations