The preamble of Constitution of Ukraine defines irreversibility of the European and Euro-Atlantic course of Ukraine. “European Union”, “European integration”, “European values” and “European identity” are new and important terms in modern Ukrainian political and media discourses. Our paper presents a general theoretical overview of the European identity study and its influence on the process of European integration. We see the development of European identity as an important precondition for stable integration of new states, including Ukraine, to the European Union. The suggested analysis of the existing approaches to the European identity study demonstrates direct connections of the European identity evolution to the new political contexts...