Cakrawala : Jurnal Penelitian Sosial. Vol II, No. 2 November 2013, p. 389-412Gender issues especially about womans is one of interest topic that be appointed in Indonesian cinemas. One of movie that takes on woman's issues is created by new director, his name is Robby Ertanto Soediskam. It's title is "7 Hati 7 Cinta 7 Wanita" (in English: 7 Heart 7 Love 7 Womans). This movie has interested attention from viewers and also cinema observers, it is because quality of story line and messages that be submited by director. This case be evidenced with several awards that be achieved in "Festival Film Indonesia 2010" and Indonesian Movie Awards 2011. Through content analysis methods, this research is trying to explain patriarch representation of "7 ...