Planning to Win: Taking a Comprehensive Approach to Labor\u27s Corporate Campaigns

[Excerpt] There are some labor debacles that keep us up nights with the If Onlies. No names. You know which ones they are, and why they went bust. And the real kicker is that workers lost, not because management was so on-target clever, but because labor seemed to be playing Russian Roulette with seven bullets in a six-gun. Which is why we love strategic campaigns. Because they show labor at its smartest and most effective. And because — with strong commitment, sound preparation, vigorous organizing and an uncynical devotion to social and economic justice — labor can put up a damn good fight and win