Survey on kansei engineering methodology in e-commerce design: principles, methods and applications

Current trends in product production indicate that customer associations are needed in terms of product design technology to determine their success in the market. Various E-Commerce websites are now widely available to the public, and the number continues to grow over time. Capturing users' needs is the fundamentals of a successful website design. However, website designers have focused more on the development of function and usability, and less focus is given to fulfill and address user-driven demands. The implicit needs in user experience are difficult to quantify. Kansei Engineering is a technology that can assimilate Kansei-based humans for the designation of product variables. This paper examines the principles, methods, and applications to understand the needs of users in E-Commerce and specifically explains the Kansei Engineering framework. This framework offers an understanding of the implementation of Kansei Engineering in finding implicit user needs and analyzing its relationship to E-Commerce design specifications. The proper use of Kansei Engineering implementation will benefit researchers and designers from the outline of the design to produce E-Commerce websites. It shall be useful to be used as guidance and improvements reference. This paper surveyed the Kansei Engineering methodology principle and then explores their prior application as part of the product design creative process with the perspective on the E-Commerce websites on the significance of the study in emotional appeal in website design. This paper will outline the Kansei Engineering methodology approach from various angles applied to E-Commerce contributing to conversion and retention. Suggestions and advice on the most suitable approaches that can be implemented to improve the E-Commerce quality are provided at the end of this survey