Development and Application of Online Tools for Kansei Engineering Evaluations

Kansei Engineering is a methodology seeking to grasp customers’ feelings and subjective affective opinion of products as well as turning their affective needs into suitable product concepts. The procedure is rather complex and requires a fair amount of interdisciplinary expertise and experience in order to achieve reliable results. The high threshold to learn those techniques is preventing many practitioners from applying it. There are, however, software packages that have supported product designers to perform Kansei Engineering evaluations without being experts in the field of statistical mathematics. This paper will give a short overview on Kansei procedure, and the methods attached to it, and shows present and future areas of application for computerized tools in Kansei Engineering