Web sites influence on availability of tourist services

One of the most important factors determining the recent decades, significant changes in the services of a tourism marketing process user environment is an intensive introduction of information technologies. This results in both the areas of computerization trend in most consumer needs, that would be upgraded services sales processes through an online site. It is therefore important to take into account time trends in IT development and provide opportunities to prepare properly reorganize tourism services online sales. Research object: web sites influence on availability of tourist services. Research aim. What kind of website structure features have an impact on the availability of tourism services? The tasks of the research: 1. To analyze the information technology development in today's knowledge-based society features. 2. To reveal the organization's web site influence on tourism. 3. To analyze the structure of the web site features that affect the availability of tourist services on the basis of an opinion survey of Lithuanian tourists. Methods: 1. scientific literature review; 2. questionnaire; 3. statistical analysis. Conclusion: Development of information technology leads to changes in consumer goods and services to the processes that formed the circulation trade and services increases. The most common application of IT in business tourism is seen as a positive alternative to replace and modernize the traditional marketing techniques. Digital marketing, marketing help strengthen relationships and communication channels, e-commerce to successfully attract potential and loyal customers. Internet lending sites enable the tourism sector to operate in a highly competitive conditions. The analysis of the structure of the website features that affect the availability of tourist services on the basis of Lithuanian tourists in opinion surveys showed that respondents, the most important features of the website - interactivity, functionality, ease of use, information about tourism a major contributor to the decision to purchase the service online. Considered less important factor in site design looks like