Marketing mix development opportunities in small travel agency activities

Relevance. Using the marketing mix is important for every business enterprise. Effective marketing tools enhances competitiveness and makes a great impact on consumers. For marketing mix analysis were selected small organization, which is working in construction for ten years and just one and half year ago started activity as a travel agency. UAB “DAITAKA” - have been operating company for a long time, has used some elements of marketing mix and adapted for tourism agency activities. The work deals with theoretical aspects of the marketing mix as well as the analyzes, evaluation, adaptation for tourism activities, opportunities for improvement and recommendations, of UAB „DAITAKA“ service marketing mix. For analyzing marketing mix was chousen small travel agency, in order to help small companies or students to understand the future of marketing mix elements of the significance of the company's establishment, development, improvement and market change. The aim is to highlight the most effective enterprise services marketing mix elements, with limited resources. The aim of this work is to evaluate UAB „DAITAKA“ service marketing mix and suggest perspectives for its development. The tasks: To analyze the elements of service marketing mix theoretically; To analyze and evaluate UAB „DAITAKA“ elements of the service marketing mix; To propose ways for its development. The methods: Analysis of source literature; Questionnaire; Analysis of the survey results and recommendations. Having systemized the questionnaire’s data, it should be said that in order to strengthen the position in market, attention of UAB „DAITAKA“ to the promotion of the marketing mix, should be more serious. In particular, the company should focus on advertising, website development and dissemination of information in social website facebook