Loyal user’s behavior and impact in sports organization evaluation

The object of the study: a loyal customer influence and affection „X“ sports organizacion assessment. Aim: is to assess how a loyal customer behaves and influences sports organization Task: 1. To analyze the depth of consumers loyalty, his stages and factors; 2. Uncover loyal customers’ benefits to sports organization; 3. To determine the behavior of a loyal client behavior and influence on the \"X\" sports organization. Results: Loyalty is determined by many different factors but the most important is the human personal characteristics such as emotional stability, openness to experience, extravert, easy to talk to, awareness, these factors have the greatest impact on human loyalty. Also in the organization loyalty is divided into certain stage. The biggest aim of the organization is that the client would become a partner. But at any stage reached by the customer, can change the organization. It is therefore loyalty stage does not guarantee loyalty. Loyalty is a fragile feature, and quite erratic. However, this feature often provides significant benefits to sport organizations. Not just income, but advertising, competitiveness, cooperation and common purposes. Loyalty to the \"X\" sports organization gets both the positive and the negative customers’ behavior and influence. On the basis of the results obtained, we reach this conclusion that \"X\" sports organization aims are that customers would feel more comfortable and would become a part of an organization. Increasing customer confidence and satisfaction services loyal customers often freely express their opinion. While this makes the impact of the \"X\" sports organization. But during the long-term, loyal customers in the organization feel freer and less constrained. According to the results of the investigation, it seems that everything is permitted for them, therefore, such loyal customers become demanding. They demand a wide variety of discounts or other special considerations for them. They feel very important to the organization; therefore, they begin to think that they can give orders to everyone around. Such clients are increasingly interfering with the staff work and start to interfere with their work. Also, other customers are often bothered by such interfering customers that they cannot enjoy the services provided, and often have their discontent. To conclude it all loyal customer behavior and influence to the \"X\" sport organization manifests itself in good and bad characteristics although the literature suggests only positive benefits. Clearly we should assess contact between the good and bad qualities