What are the dynamics driving the evolution of family entrepreneurship in France? According to Lansberg (1988), the stability and development of family enterprises lie in dealing directly with the emotional ambivalence of the next generation of family business leaders. This paper contributes to the understanding of the next generation's experience at the pre-business stage of the succession process through emphasizing the role transition representations and perceived entrepreneurial preparedness of family business successors. We conducted exploratory qualitative research with participant observation and semi-directed interviews to identify the main aspects of the projected leadership role of a group of 14 men and female selected among the n...