This chapter is dedicated to a new way to achieve robotic tasks by 2D visual servoing. Contrary to most of related works in this domain where geometric visual features are usually used, we directly here consider the luminance of all pixels in the image. We call this new visual servoing scheme photometric visual servoing. The main advantage of this new approach is that it greatly simplifies the image pro- cessing required to track geometric visual features all along the camera motion or to match the initial visual features with the desired ones. However, as it is required in classical visual servoing, the computation of the so-called interaction matrix is required. In our case, this matrix links the time variation of the luminance to the cam...