Purpose - This paper aims to investigate the definition of conflict, and argue that conflict is not always destructive. Design/methodology/approach - This commentary centers on re-evaluating past research into the definition and nature of conflict. It proposes that more thought is required when using the term as it is too broad in its definition. The term has become synonymous with negativity, and this commentary aims to show that the term may also be used in certain situations when conflict can have a positive effect. Findings - Although the research has shown that some people have a broader idea of what the term conflict comprises, the majority of people use the common definition related to destruction and negativity. Practical implicat...