The article deals with three versions of public art:art in the city, art in the media, and art mixed withnon-art public phenomena such as advertising. Itanalyzes how different publicity contexts affect artworksand art projects. In the first two modes (cityand media) it is posited that art normally clearlyremains art, although specific examples can varywidely in either their support of accepted art, mediaand city culture traditions or their desire to distancethemselves from those traditions. The differencesbetween these first two modes are traced throughthree suppositions, namely that art in the mediatends to be more artist-bound, more ephemeral, andless local than art in the city. The art status of thethird ”mixed” mode is less clear, altho...