Nurture: A Campaign about Animal Adoption in the Philippines through Digital Illustrations

This paper focuses on animal adoption in the Philippines and how art can influence people to support this action. Animal adoption is not given much attention in the country, and certain stigmas are surrounding such topics. Additionally, some people prefer to choose the breed of their pet, so they would instead buy from a breeder or a pet store rather than adopting one. This causes shelters to overpopulate with animals, ultimately resulting in the euthanization of some animals. This research aims to normalize animal adoption through art—in the form of a campaign. The paper also connects utilitarianism to adoption in the context of happiness. The artworks will be digitally drawn and stylized in a cartoon manner. After the study, the artist hopes that it will open the eyes of Filipinos and change their views on animal adoption, therefore influencing them to adopt their pet; furthermore, solve the issue of overpopulation in local animal shelters