Rastall’s theory is a modification of Einstein’s theory of gravity where the covariant divergence of the stress-energy tensor is no more vanishing, but is proportional to the gradient of the Ricci scalar. The motivation of this theory is to investigate a possible non-minimal coupling of matter fields to geometry which, being proportional to the curvature scalar, may represent an effective description of quantum gravity effects. Non-conservation of the stress-energy tensor, via Bianchi identities, implies new field equations which have been recently used in a cosmological context, leading to some results of interest. In this paper we adopt Rastall’s theory to reproduce some features of the effective Friedmann equation emerging from loop quan...