UNSUR PESAN DAKWAH DALAM FILM ( Analisis Isi Dalam Film Wedding Agreement Karya Archie Hekagery)

Wedding Agreement is an adaptation of a novel of the same name by Eria Chuzaimiah who is known by the name Mia Chuz, in this film tells the story ofa marriage that begins with an arranged marriage, a child who is willing to accept being married to his parents' choice. The purpose of this research want to study and observe how big the da'wah messages are in the film itself. This study uses a quantitative approach with descriptive type and the basis of the research uses content analysiswhere the unit of analysis is the scenes and dialogues of the film.When conducting the analysis, the researcher was assisted by two coders who had an academic background in the audio-visual field, then processed using the formula from Holsty and Scott Pi. From the research itself, the researcher concludes that The total number of romantic films Wedding Agreement by Archie Hekagery is 92 scenes, of which there are 37 scenes of da'wah messages. The message of da'wah contained in this film is the message of aqidah, morality and shari'ah, where the message of aqidah includes elements of faith in Allah, faith in His books and faith in Qadha-qadhar, then the moral message includes elements of morality to Allah, self themselves, neighbors, other communities and families and the last is the Shari'ah message. The message elements that appear in this film are taharah, muamalah, and munakahat. Sharia is the category that appears the least, namely 8 scenes with a percentage of 21% This is shown in the composition of the image and dialogue where they remind each other in carrying out their obligations in performing worship, maintaining chastity, do what is commanded by Allah SWT and do not carry out His prohibitions and carry out obligations as a wife or husband. Although this film is a romantic drama, there are da'wah messages contained in it which are packaged lightly and are easy to remember and understand