Pola Komunikasi Kepala Sub Bagian Pelayanan PDAM Tirta Siak Kota Pekanbaru Dalam Mengurangi Angka Penurunan Jumlah Konsumen

PDAM Tirta Siak is a company which engaged in clean water production Pekanbaru. The aim of this research was real observation about PDAM Tirta Siak Pekanbaru communication patern of service division, the obstacle factor and the effort to overcome the communication barrier of service division in reducing the number of consumer. This research was descriptive research with qualitative approach. The sample of this reseach were the head of division subscription relationship, head of service, service staff and consumer. The data collection technique of this research was observation, interview, and documentation. The data analysis technique of this research were analyzed by using data reduction, data presentation and taking the conclusion. Based on the result of thus researvh that has been done showed that: 1) Service divison was used dynamic interaction one stage, two stages, and many stages. Service divison delivered the information to marketing divison and after that will be delivered to the consumer. However if there are some complaints, the consumer will report the problem to service division and then the service division will reported the problem to service division and then the service division will reported to the meter reader division so that problem can be followed up. So, this pattern is simillar to chain communication pattern. 2) the other obstacle were the information are hard to understand, differences in perception, different personalities, leverl of education, ages, and consumer too quickly conclude the information. 3) the effort in overcoming this problem in communication is the company will directly come to the consumer’s home