Komunikasi Interpersonal Badan Pelayanan Terpadu Penanaman Modal Dalam Pelayanan Pengurusan Surat Izin Usaha Perdagangan Di Kota Pekanbaru

Interpersonal Communication Integrated Service Agency for Investment in the Management of Trading Business Licenses in Pekanbaru City M. Idham Khalid Lbs NPM. 159110234 In implementing interpersonal programs to increase public awareness of licensing, the agency as a communicator must have good interpersonal communication skills so that the approach taken and the messages conveyed can be well structured, effective and catchy. Interpersonal communication is a communication process that aims to influence a person's attitudes, opinions and behavior both verbally and nonverbally. The process itself is any symptom or phenomenon that shows a continuous change in the context of time, or every implementation or treatment continuously. With an understanding of this communication strategy, it will make it easier for an institution, especially BPTPM to achieve its goal of informing the public about OSS system policies, is the convenience provided in terms of licensing and making people aware of those who have not registered their business with BPTPM to immediately take care of business licensing. The purpose of this study is to determine the Interpersonal Communication of the Investment Integrated Service Agency in the Management of Trading Business Permits in Pekanbaru City and the- inhibiting factors. The research method used is a qualitative method. The subjects in this study were the Head of the Investment Integrated Service Agency, the Head of the Service and Community Service who took care of the trading business license. Based on the results of research and discussion conducted by the author, it can be concluded that the organizational communication of the Licensing and Investment Board in Pekanbaru City in providing services for managing trading business licenses in Pekanbaru City concluded that it has not been running optimally, this is marked by the ineffectiveness of the services provided, related parties in disseminating information to the public regarding services for managing trading business licenses. Keywords: Communication, Interpersonal, Service, Licensin