ANALISA PILIHAN KONSUMEN TERHADAP TATA RIAS PENGANTIN LAMPUNG DI WILAYAH BANDAR LAMPUNG

This is a qualitative study that aims to determine consumer choice for Lampung wedding Makeup in Bandar Lampung. In November until the month of December 2015. Data obtained through the techniques of observation, interviews with the respondents that use married couples wedding ceremonies in the Region Lampung, Bandar Lampung, Lampung wedding makeup informants and sources are indigenous Stakeholder Lampung. This study using snowball sampling techniques. This study discusses the choice of consumers to the bridal makeup Lampung residing in Bandar Lampung. In keadatan Lampung people divided into two groups, namely people habitual Pepadun Lampung and Lampung people habitual Saibatin. With the development of the wedding Lampung, writer wanted to know the extent to which consumers in determining the choice of Lampung traditional wedding ceremony that will be used, whether based on tradition, trend, or budget. This is the background of this thesis. Results from this study showed that at present consumers choose bridal Lampung tradition because it follows the line of descent, but without seeing the tradition of consumers choosing want to carry out wedding ceremonies follow the trend, if allowed so no coercion from anyone