Add to ORKGEvent marketing is one of the modern forms of marketing. It creates a very effective tool for achieving greater company’s promotion and attracting new or retaining existing customers who will remember them thanks to the extraordinary experience, that the event will provide. The theoretical part deals with the definition of the concept of event marketing including its advantages and disadvantages, and its types and individual phases of event planning, which are necessary for successful event planning. At the same time, it includes current trends in event marketing and the knowledge of such trends often leads to the success of the event. The theoretical part is followed by a methodological one, which presents selected methods and procedures o...