TINJAUAN TERHADAP EFEKTIFITAS PENGGUNAAN MEDIA PROMOSI DALAM MENCAPAI TARGET PENJUALAN PADA PEMPEK GLORY PALEMBANG

The title of this final report is the Review of the Effectiveness of the Use of Media Promotion in Achieving Sales Target at Pempek Glory Palembang. The purpose of this final report is to know the effectiveness of the use of media promotion at Pempek Glory Palembang in achieving sales targets. Data collected through direct interviews with the owner of the Pempek Glory. The method used is descriptive qualitative methods. The results of this research, namely the use of the media promotion brochure done Pempek Glory already quite effective in achieving sales goals, it would be better if the company can also make additions to media promotion media such as banners, newspapers, stickers, and additional internet account