TINJAUAN TERHADAP BAURAN PROMOSI PADA PT ASTRA INTERNATIONAL TBK-DAIHATSU PLAJU PALEMBANG

This final report aim to find out the implematation of promotional mix at PT Astra International Tbk-Daihatsu Plaju Palembang. Data retrieval was done by direct interview to sales supervisor. The results showed that in terms of advertising, newspapers, brochures, television, internet, banners and billboards. Daihatsu used twenty six employees conssist of sales supervisor, sales executive dan sales counter. Sales promotion done is to give discount, exhibition, test drive, and raffles. The company hold events such as gatherng with user Xenia and the contest. The writer provides input to the company for updates in advertising through the internet and over again aggressively promoting and opening the exhibition in strategic place