PENERAPAN DIMENSI KUALITAS PRODUK PADA PELANGGAN CITRA MEBEL PALEMBANG

The purpose of the research to understand aplication quality products of customers Citra Mebel Palembang. The population in this research are the customers of Citra Mebel Palembang. The samples was taken as many as 60 people respondents through questionnaires filled by the customers. Then the data obtained analyzed using a percentage of mean. Based on research results obtained by 78,38 % said that how important the quality of products in consumers. The conclusion of this research is the quality of the product of Citra Mebel is between enough Strong-very strong. Seen from the dimensions of the performance of the product of 80,7 % , the product dimensions or reliable at 64 %, the dimensions of durability of 78.3 % , the dimensions of the design of products by 80 percent , dimension of Serviciablitiy of 82.4 % . should be imporve the quality of produk at Citra Mebel Palembang and also the owner of Citra Mebel can gifts the consumers who buy more than two furniture products. Some of suggestion from the customers to make produk from Citra Mebel became more quality there are, by adding the total of employees, applying the paint of mebel, and the last and adding the desain produk of Citra Mebel Palembang