With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry
The technological developments in mobile network and mobile computing underpin the dominance of mobi...
The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. H...
This paper examines the revenue model selection of app developers in a duopoly setting. Two develope...
With the abundance of games that enter the App Store marketplace, developers struggle to compete for...
With the abundance of games that enter the App Store marketplace, developers struggle to compete for...
Manuscript type: Research PaperResearch Aims: The Freemium business model is becoming increasingly p...
In recent years mobile games have become a major part of the mobile market since gaming apps generat...
This paper examines the effect of the freemium strategy on Google Play, an online marketplace for An...
This MA thesis studies how freenessis expressed on the Google Play sites of ten free-to-play gamesan...
This paper explores how games are priced for sale – from free through hundreds or thousands of dolla...
The Apple iOS App Store has only been around for 5 years, and yet it has completely changed the way ...
With the popularity of smart mobile devices, mobile applications (most commonly referred to as an Ap...
“Freemium” whereby a basic service level is provided free of charge but consumers are charged for mo...
This article examines the service design of freemium game pricing. Freemium games are a type of game...
"Freemium" whereby a basic service level is provided free of charge but consumers are charged for mo...
The technological developments in mobile network and mobile computing underpin the dominance of mobi...
The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. H...
This paper examines the revenue model selection of app developers in a duopoly setting. Two develope...
With the abundance of games that enter the App Store marketplace, developers struggle to compete for...
With the abundance of games that enter the App Store marketplace, developers struggle to compete for...
Manuscript type: Research PaperResearch Aims: The Freemium business model is becoming increasingly p...
In recent years mobile games have become a major part of the mobile market since gaming apps generat...
This paper examines the effect of the freemium strategy on Google Play, an online marketplace for An...
This MA thesis studies how freenessis expressed on the Google Play sites of ten free-to-play gamesan...
This paper explores how games are priced for sale – from free through hundreds or thousands of dolla...
The Apple iOS App Store has only been around for 5 years, and yet it has completely changed the way ...
With the popularity of smart mobile devices, mobile applications (most commonly referred to as an Ap...
“Freemium” whereby a basic service level is provided free of charge but consumers are charged for mo...
This article examines the service design of freemium game pricing. Freemium games are a type of game...
"Freemium" whereby a basic service level is provided free of charge but consumers are charged for mo...
The technological developments in mobile network and mobile computing underpin the dominance of mobi...
The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. H...
This paper examines the revenue model selection of app developers in a duopoly setting. Two develope...