This work uses Lorentz-signature in-in perturbation theory to analyze the late-time behavior of correlators in time-dependent interacting massive scalar field theory in de Sitter space. We study a scenario recently considered by Krotov and Polyakov in which the coupling g turns on smoothly at finite time, starting from g = 0 in the far past where the state is taken to be the (free) Bunch-Davies vacuum. Our main result is that the resulting correlators (which we compute at the one-loop level) approach those of the interacting Hartle-Hawking state at late times. We argue that similar results should hold for other physically-motivated choices of initial conditions. This behavior is to be expected from recent quantum "no hair" theorems for inte...