EN : The article presents the results of the theoretical and methodological research of leading, in particular motivational, factors of University students' linguistic consciousness as well as its structural model, based on the mental factor. The main attention is paid to the analysis of linguistic consciousness as a concept, which includes person's attitude towards the world, which is reflected in language. The authors have analyzed the structure of the personality's linguistic consciousness, which synthesizes mental processes. It has been mentioned that these processes shape the mentality and are expressed in the language as one of the means of fixing the mental world. The research of mentality, as the basis of linguistic consciousness, a...