Build an Agricultural Business Ecosystem For Agricultural Insurance

Agriculture is the main source of income for rural communities in many developing countries such asIndonesia. Agriculture represents 15% of the Gross Domestic Product and employs nearly 38 millionworkers, most of whom are small farmers. Thus, improving the condition of farmers will reduce the levelof poverty. Rice Crop Insurance is one of the Government's programs to support farmers, farmers can stillimmediately replant their land from the payment of benefits paid by the Insurer and do not experiencefinancial shocks due to by unwanted events. The current pattern of agriculture in Indonesia are traditionalpattern so that natural factors are very influential, agricultural machinery and capital financial is limited.The location of the research was carried out at the Asuransi Jasindo Purwokerto Branch Office. Thisresearch is an exploratory descriptive research because this research aims to explore various problems orquestions that become the focus of a research activity. This research involves Asuransi Jasindo, farmersgroup, Unit Pelaksana Jasa Alsintan and Bank BNI as a financial institution. Learning from the experiencesof other developing countries, the success of most insurance projects lies in the combination of insurancewith other services, such as loans, in-kind seed payments, and government programs that improve soilconditions and infrastructure. So that the existence of agricultural insurance can change the behavior offarmers by reducing uncertainty, allowing farmers to get profitable crops and then becoming a catalyst,because lenders are more likely to provide credit to farmers who are protected by insurance.Keywords: Agricultural insurance; agricultural ecosystem; insurance marketing; insurance marketingstrateg