Crowdfunding and Corporate Social Responsibility

Crowdfunding se javio kao inovativni model prikupljanja sredstava za ostvarenje poslovnih i društvenih projekata putem donacija koje su uglavnom sastavljene od malih iznosa, a prikupljaju se od velikog broja ljudi. Da bi neka organizacija došla do ciljane publike od kojih će prikupiti sredstva potrebna joj je online platforma kao podrška koja će joj omogućiti da putem Interneta lakše dođe do većeg broja ljudi i do potrebnih sredstava za financiranje svojih projekata. Tražitelji sredstava postavljaju profile svojih projekata na online platforme koje im omogućuju donacije te se promoviraju putem društvenih mreža. Svako poduzeće koje se planira financirati putem crowdfundinga mora biti svjesno da ukoliko projekt ne uspije treba vratiti donirana sredstva ili u slučaju uspjeha projekta isplatiti investitoru dogovoreni prinos na dobivenu donaciju. Takva poduzeća trebaju naglašavati svoje društveno odgovorno poslovanje te u promociji svojih projekata naglašavati kako je osim poslovne profitabilnosti, predmeti projekt koristan i za društvo te njegova provedba ne nanosi okolišu negativne efekte. Ako i postoje negativni utjecaji na okoliš ili društvo provedbom crowdfunding projekta, oni se trebaju minimizirati.Crowdfunding has emerged as an innovative model of fundraising for business and social projects through donations that mainly consist of small amounts and are collected from a large number of people. In order for an organization to reach a target audience from which to raise funds, it needs a network platform as support that will allow it to more easily reach more people and the necessary funds to fund its projects via the Internet. Fundraisers post profiles of their projects on online platforms that allow them to donate and are promoted through social media. Any company for which crowdfunding funding is planned must be aware that if the project fails, the donated funds should be returned or, in the event of project success, the investor should be paid the agreed return of the donation received. Such companies should emphasize their socially responsible business, and in the promotion of their projects emphasize that in addition to business profitability, projects are also beneficial for society and that its implementation does not cause negative effects on the environment. If there are negative impacts on the environment or society by implementing a crowdfunding project, they should be reduced