CROWDFUNDING CAMPAIGNS

Jedan od novijih i sve učestalijih oblika financiranja je crowdfunding odnosno skupno financiranje, koje podrazumijeva prikupljanje veće količine novca od velikog broja donatora, koji ulažu manje iznose kako bi se ostvario neki cilj. Crowdfundingom se najčešće financiraju novi poslovni pothvati i inovativne ideje, od stvaranja i lansiranja novog proizvoda na tržište, obrazovanja, do kupnje nekretnina, video igara i sl. Postoji više modela i platformi za crowdfunding, a pokretač kampanje odlučuje se za onaj model i platformu putem koje smatra da će ostvariti željeni cilj i prikupiti traženi iznos novčanih sredstava. Tržište crowdfundinga je u neprestanom porastu, a time raste i broj platformi i tražitelja novčanih sredstava na takav način. To je vrlo siguran, pouzdan i jednostavan način dolaska do željenog novca te ima brojne prednosti, dok su nedostaci malobrojni. U ovom radu govorit će se o crowdfunding kampanjama te će se prikazati praktičan primjer jedne crowdfunding kampanje u Hrvatskoj.One of the newer and more frequent forms of financing is crowdfunding, which means raising more money from a large number of donors, who invest smaller amounts to achieve a goal. Crowdfunding most often finances new business ventures and innovative ideas, from creating and launching a new product to the market, education, to buying real estate, video games and the like. There are several models and platforms for crowdfunding, and the initiator of the campaign decides on the model and platform through which he believes that he will achieve the desired goal and raise the required amount of money. The crowdfunding market is constantly growing, and thus the number of platforms and fundraisers is growing in this way. It is a very safe, reliable and easy way to get the money you want and has many advantages, while the disadvantages are few. This paper will discuss crowdfunding campaigns and present a practical example of a crowdfunding campaign in Croatia