Add to ORKGThe behavior of e-customers is quite unpredictable, which raises additional questions about this topic. The purpose of the paper is to conduct research on e-customers, understand the impact of marketing actions on e-customer behavior and understand the unpredictability of e-customers. Research was conducted on the Mlinar web shop that sells cakes. 284 respondents/buyers had the opportunity to solve questionnaires about behavior after purchase and consumption of product. Different methods have been used in the analysis - descriptive statistics, multivariate analysis (reliability analysis, correlation analysis and linear regression) and analysis of variance (ANOVA). The results showed that most examinees were satisfied with online shopping on...
Background: The e-commerce market has developed and it has become the new marketplace for current ma...
This study explores the nature and dimensionality of customer loyalty within an online retailing con...
Online shopping is defined as the process a customer takes to purchase a service or product over the...
The behavior of e-customers is quite unpredictable, which raises additional questions about this top...
The rapid development of the Internet changed customers’ consumption and companies marketing strateg...
The purpose of this paper is to examine the effects of service quality and satisfaction on three con...
Evidently, the Internet has resulted in a fundamental shift in retailing practice, creating a shift ...
With the growth of the internet, electronic (online) business has become an important trend in the e...
This paper examines the effects and significance of various controllable marketing factors likely to...
The purpose of this research is to investigate the impact of four online purchase determinants (webs...
The purpose of this study is to examine the formation of customer e-loyalty to a social shopping web...
The study explores the behavioural aspect of e-consumers in terms of drivers in conducting e-shoppin...
The development of the internet led to the use of information technology. The use of information tec...
Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on ante...
With the high costs of attracting new customers on the Internet, the profitability of an e-retailer ...
Background: The e-commerce market has developed and it has become the new marketplace for current ma...
This study explores the nature and dimensionality of customer loyalty within an online retailing con...
Online shopping is defined as the process a customer takes to purchase a service or product over the...
The behavior of e-customers is quite unpredictable, which raises additional questions about this top...
The rapid development of the Internet changed customers’ consumption and companies marketing strateg...
The purpose of this paper is to examine the effects of service quality and satisfaction on three con...
Evidently, the Internet has resulted in a fundamental shift in retailing practice, creating a shift ...
With the growth of the internet, electronic (online) business has become an important trend in the e...
This paper examines the effects and significance of various controllable marketing factors likely to...
The purpose of this research is to investigate the impact of four online purchase determinants (webs...
The purpose of this study is to examine the formation of customer e-loyalty to a social shopping web...
The study explores the behavioural aspect of e-consumers in terms of drivers in conducting e-shoppin...
The development of the internet led to the use of information technology. The use of information tec...
Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on ante...
With the high costs of attracting new customers on the Internet, the profitability of an e-retailer ...
Background: The e-commerce market has developed and it has become the new marketplace for current ma...
This study explores the nature and dimensionality of customer loyalty within an online retailing con...
Online shopping is defined as the process a customer takes to purchase a service or product over the...