Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. Customer’s purchase intention on the e-commerce market emerges when the customer compare brands and products in order to decide whether to purchase or not. Achieving e-loyalty is important for e-retailers to be profitable in the long run, which is defined as the customers’ positive attitude towards an e-retailer and results in repeat purchases. The primary antecedents of e-loyalty are e-trust, e-satisfaction and perceived value. Purpose: The purpose of this research is to explain how e...
Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-servic...
With the high costs of attracting new customers on the Internet, the profitability of an e-retailer ...
The purpose of this paper is to investigate the measure of customer allegiance towards e-commerce we...
Background: The e-commerce market has developed and it has become the new marketplace for current ma...
As an important shopping channel, online retailing has increased consumer choices and added shopping...
© 2017 Elsevier Ltd Evidently, the Internet has resulted in a fundamental shift in retailing practic...
Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerc...
With the technology and internet development, customers are moving towards online shopping, which ma...
Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the...
Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on ante...
The purpose of this study was to provide a better understanding of the relationships among quality, ...
Trust is advocated as the single most important factor for consumers choosing an online supplier. To...
Customer loyalty is even more important in the e-commerce since the costs of serving customers decre...
Buying product or services online has become a common practice among millions of people around the w...
Orientation: Considering the shifts in online buyer behaviour in the past few years, e-buyer satisfa...
Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-servic...
With the high costs of attracting new customers on the Internet, the profitability of an e-retailer ...
The purpose of this paper is to investigate the measure of customer allegiance towards e-commerce we...
Background: The e-commerce market has developed and it has become the new marketplace for current ma...
As an important shopping channel, online retailing has increased consumer choices and added shopping...
© 2017 Elsevier Ltd Evidently, the Internet has resulted in a fundamental shift in retailing practic...
Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerc...
With the technology and internet development, customers are moving towards online shopping, which ma...
Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the...
Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on ante...
The purpose of this study was to provide a better understanding of the relationships among quality, ...
Trust is advocated as the single most important factor for consumers choosing an online supplier. To...
Customer loyalty is even more important in the e-commerce since the costs of serving customers decre...
Buying product or services online has become a common practice among millions of people around the w...
Orientation: Considering the shifts in online buyer behaviour in the past few years, e-buyer satisfa...
Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-servic...
With the high costs of attracting new customers on the Internet, the profitability of an e-retailer ...
The purpose of this paper is to investigate the measure of customer allegiance towards e-commerce we...