Strengthening the sales force through training

Specialized Training and Premium Training programs are programs that we have initiated for our top 10 salesmen for premium products so that they can deliver value-selling skills to the customers. This action research is focused on equipping these salesmen selling strategies by understanding competition, identifying customer needs and ensuring customer satisfaction. As a Merchandising Officer in the company, I led the conduct of two cycles of this action research that centered on training interventions. My colleagues and I designed a training program for the salesmen the result of the training intervention decreased the number of customer complaints in their respective stores