Neoliberal globalization exalted the “society of growth”. Growth became the central policy that supposedly would sustain consumption, investment, employment and social well-being.The underlying assumptions of ad infinitum growth had, as a result, “collateral effects” (both human and ecological) but it was assumed that the free market and technological advancements would have a counter effect. And if neither provided a solution, then there would not be any kind at all: progress demanded “sacrifices”.Neoliberal economic theory gave an 180-degree about face: “today’s savings” would no longer be the source for consumption or investment “for tomorrow” (the Keynesian theory). Consumption for the sake of consumption (consumerism) became the ...