Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility, satisfaction and attraction

The present study examined the effects of the information given in a job advertisement on the potential applicants' willingness to apply for the job opening with the mediating roles of credibility of and satisfaction from the information given in the ad and attraction to the organization. One hundred and fifty-four students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results showed that advertisement type affected the willingness of potential applicants to apply for the job and this relationship was mediated by credibility