Entrepreneurship learning model development for fisher-women in Sendang Biru East Java Indonesia

Indonesian Statistic Bureau reported that the percentage of fishermen poverty is quite high in 2013. It was 7.87 million people or 25.14% from the total national poverty that reached 31.02 million. High poverty in a social group in a country indicates the lack of development economic in that country. An interesting phenomenon existing in the fisherman society. The phenomenon is the involvement of fisher-women to generate revenues for their family in order to solve poverty problems. However, the role of fisher­ women is not widely recognized. Fisher-women also play the important role in Sendang Biru coast, Malang, East Java. They produce the captured-fishes to be some products such as "abon", fish-ball etc. However, they have some problems related to the business management, product development, product marketing and also accounting. Therefore, fisher-women require valuable opportunities to improve skills in order to manage the natural resources at their environment. This study demonstrated that an entrepreneurship learning model development for fisher-women in Sendang Biru Malang is effectively improve their skill in business management, product development, product marketing and also accounting. Throughout applying that model also create and strengthen the university-community engagement. The model adopts and modifies the design of Design-Based Research (DBR) proposed by Peffers, that was cited by Elly & Levy. The model development produces some products, consists of: (1) Learning designs: curriculum, syllabi, lesson plans, learning media, teaching strategies, (2) Trainer guidance book, (3) Handout for the learners