CHARACTERISTICS OF POST-MILLENIALS OR THE GENERATION Z AS NEW PARTICIPANTS IN THE LABOR MARKET

Along with social and technological development, human characteristics tend to change. Each generation, by means of mutual and intensive communication, creates new behavioral patterns and perspectives about the world and its development. Recently, a new generational cohort called post-millennials or the generation Z could be identified comprised of people born from 1996 onward. The question is raised how this new generation could fit with the demands of modern business and how they should be managed to ensure that they further contribute to the increase of productivity, efficiency, effectiveness and sustainability. Members of the generation Z are primarily determined by their mergence with the information and communication technology and consumption of enormous amount of the information content, contributing to many adverse effects such as shortening of their attention span. The goal of this paper is therefore to determine characteristics of the generation Z with the purpose to identify guidelines regarding managing this new human capital in the labor market with the emphasis on their effective learning, innovation but also reaching the goal of self-actualization