INOVASI PELAYANAN SEKTOR PUBLIK JUDES (JUJUG DESA) DI KANTOR BERSAMA SAMSAT KABUPATEN JOMBANG

Mirna Anggraeni, 2021, 201410050311113, University of Muhammadiyah Malang, Faculty of Social and Political Sciences, Department of Government Science, Judes Public Sector Service Innovation (Jujug Desa) at the Jombang Regency Samsat Joint Office. Supervisor I: Ach. Apriyanto Romadhan, S.IP., M.Si; Advisor II: Muhammad Kamil, S.IP., MA. Samsat JuDes (Jujug Desa) is a new service model innovation created by the Jombang Regency Samsat Joint Office with the aim of increasing tax collection results and bringing services closer to the community to remote villages. The emergence of the Samsat JuDes (Jujug Desa) innovation is able to provide convenience for taxpayers to make payments for Motor Vehicle Taxes (PKB) with relatively close distances. The research method used is descriptive qualitative to provide a complete and comprehensive picture related to the innovation of JuDes public sector services in the payment of motor vehicle taxes and the inhibiting factors. Data collection techniques were carried out through the process of observation, interviews and documentation. The theory used is the theory of diffusion of innovation put forward by Rogers which states that innovation must have advantages both in the product produced and in its implementation and supported by a qualified composition of resources. The results of this study indicate that the innovation of the JuDes Samsat service has the relative advantage of saving costs, time and effort. Samsat JuDes is also present as a response to community conditions and the suitability of the service place, time and target of service. Simplification of service procedures that make it easier for taxpayers to pay taxes