Add to ORKGThe Western hospitality industry experiences a shortage of skilled professionals due to a poor image and competition from othersectors. Employer branding, which is used as a human resources strategy to differentiate brands, has the potential to deal withsome of the problems. An employer brand is closely connected to a company’s corporate and customer brands. Elements includeattractiveness to outsiders, engagement and retention of talent. For this research, 23 senior hospitality decision makers wereinterviewed. The interviewees acknowledged the current problems in the hospitality industry. The majority had heard aboutemployer branding but only a few had started to implement it. Some conceive employer branding as ‘job advertisemen...
The working environment, now-a-days is becoming increasingly competitive. To reach that competition,...
In many developed economies, changing demographics and economic conditions have given rise to increa...
This study explores the role of employees as both a target group and co-creators of employer brand e...
Large and sustainable companies are those that can build a strong Employer Branding that holds meani...
This study examines different areas that influence employer brand image and attractiveness. The prim...
Employer branding, or the creation and communication of an identifiable identity as an employer, has...
Employer branding is the most recent and current trend in every organization today. Due to lack of e...
Problem: Companies are facing problems concerning the attraction and retention of talented employees...
Employer branding is an emerging topic amongst both Human Resources and Marketing. Employer branding...
Employer branding has been suggested as an approach to combat employee high turnover, unattractive o...
The employer brand studies that have been conducted to employees are sprouted in the academic and in...
Employer branding has become an increasingly popular subject among practitioners. In order to gain c...
Employer branding is a marketing strategy that helps employers stay competitive in their markets. Al...
The present study examined potential employees\u27 (university students) perceptions of employer bra...
In todays business environment there is an increasing recognition that human resources are a valuabl...
The working environment, now-a-days is becoming increasingly competitive. To reach that competition,...
In many developed economies, changing demographics and economic conditions have given rise to increa...
This study explores the role of employees as both a target group and co-creators of employer brand e...
Large and sustainable companies are those that can build a strong Employer Branding that holds meani...
This study examines different areas that influence employer brand image and attractiveness. The prim...
Employer branding, or the creation and communication of an identifiable identity as an employer, has...
Employer branding is the most recent and current trend in every organization today. Due to lack of e...
Problem: Companies are facing problems concerning the attraction and retention of talented employees...
Employer branding is an emerging topic amongst both Human Resources and Marketing. Employer branding...
Employer branding has been suggested as an approach to combat employee high turnover, unattractive o...
The employer brand studies that have been conducted to employees are sprouted in the academic and in...
Employer branding has become an increasingly popular subject among practitioners. In order to gain c...
Employer branding is a marketing strategy that helps employers stay competitive in their markets. Al...
The present study examined potential employees\u27 (university students) perceptions of employer bra...
In todays business environment there is an increasing recognition that human resources are a valuabl...
The working environment, now-a-days is becoming increasingly competitive. To reach that competition,...
In many developed economies, changing demographics and economic conditions have given rise to increa...
This study explores the role of employees as both a target group and co-creators of employer brand e...