Bayne and McClelland (2016) raise the matching content challenge for proponents of cognitive phenomenology: if the phenomenal character of thought is determined by its intentional content, why is it that my conscious thought that there is a blue wall before me and my visual perception of a blue wall before me don’t share any phenomenology, despite their matching content? In this paper, I first show that the matching content challenge is not limited to proponents of cognitive phenomenology but extends to cases of cross-modal perception, threatening representationalism about consciousness in general. I then give two responses to the challenge, both of which appeal to intentional modes. The difference in intentional mode between a thought and ...