Kawa czy herbata? : pierwszy telewizyjny program śniadaniowy : komunikat polimodalny z perspektywy lingwistyki dyskursu

The dissertation presents a detailed analysis of the first national morning programme Kawa czy herbata? [coffee or tea?]. The morning show was broadcast on TVP 1 from 1992 to 2013, i.e. for twenty one years. This was a period of major changes not only in the Polish television but also in all mass media.“Breakfast Television” as an idea of morning bands is willingly watched in Poland. It is proved by both the viewing ratings, as well as by the presence of the morning band not only in each of the leading television stations in Poland but also in local stations (eg. TVP Katowice). The work is made up of two main parts, which are divided into specific sections. In the theoretical part, we present the state of media research work. We describe in detail the meth-odology, that is, discourse analysis and the linguistic picture of the world , the world media and the discursive image of the world. In the second, analytical part of the study we have described the TV programme Kawa czy herbata?. The material has been discussed in terms of four aspects of the genre’s standard developed by Maria Wojtak: structural aspect, pragmatic aspect, stylistic aspect and cognitive aspect. As regards the structure, we have discussed both the whole programme and its individual parts. In terms of the pragmatic aspect, the analysis involves the actors of the discourse under analysis, namely the presenters of the programme and the stage on which they act – the studio. In terms of the stylistic aspect, in turn, the research is directed at the individual style of selected hosts. The final, cognitive aspect relates to the concept of the media picture of the world which was created in the morning program Kawa czy herbata?. The considerations undertaken in the present work form part of the current research on discourse linguistics and media linguistics