Add to ORKGHotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals
Regarding to some probable fluctuations in brand performance during its life cycle, in different per...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Purpose – How do we measure the success of a hotel business? What factors determine performances? T...
Purpose of the study: Aim of this study is twofold: (1) to investigate the current adoption of Marke...
Marketing is a core management function for any business, but smaller tourism businesses seem to und...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
The hotel business is arguably the most lucrative business within the hospitality industry. This is ...
As successful tourism firms invest heavily in marketing to defend or improve their competitive posit...
The concept of marketing effectiveness has been extensively discussed because of its strong associat...
ABSTRACT This dissertation was written with the objective of presenting the issue of sales promoti...
Regarding to some probable fluctuations in brand performance during its life cycle, in different per...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
Purpose – How do we measure the success of a hotel business? What factors determine performances? T...
Purpose of the study: Aim of this study is twofold: (1) to investigate the current adoption of Marke...
Marketing is a core management function for any business, but smaller tourism businesses seem to und...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
The hotel business is arguably the most lucrative business within the hospitality industry. This is ...
As successful tourism firms invest heavily in marketing to defend or improve their competitive posit...
The concept of marketing effectiveness has been extensively discussed because of its strong associat...
ABSTRACT This dissertation was written with the objective of presenting the issue of sales promoti...
Regarding to some probable fluctuations in brand performance during its life cycle, in different per...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...
The experience of managers, their traditions, analysis of competitors' marketing costs play an impor...