Add to ORKGHotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals
The present article includes a case study that describes and analyzes three performance audit report...
ii This study is set out to assess the effectiveness of customer relationship management (CRM) in th...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
Managers practice in a consistently changing environment necessitating the need for an effective str...
Abstract-The growing complexity of the current market environment needs a more systematic evaluation...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
This article aims to highlight the benefits of the marketing audit through the Starbucks case study ...
The study here helps to fill the gap between the current practices of management performance audits ...
Regarding to some probable fluctuations in brand performance during its life cycle, in different per...
Abstract The purpose of this paper is to explain the marketing performance of stars hotel in Bandung...
Increasingly competitive environments have focused hotel managers ’ attention on gaining competitive...
This study investigates the use of strategy to address changes in business performance. It suggests ...
This case study examined and described the progress of the existing performance measurement at a hot...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
The present article includes a case study that describes and analyzes three performance audit report...
ii This study is set out to assess the effectiveness of customer relationship management (CRM) in th...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
Managers practice in a consistently changing environment necessitating the need for an effective str...
Abstract-The growing complexity of the current market environment needs a more systematic evaluation...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
This article aims to highlight the benefits of the marketing audit through the Starbucks case study ...
The study here helps to fill the gap between the current practices of management performance audits ...
Regarding to some probable fluctuations in brand performance during its life cycle, in different per...
Abstract The purpose of this paper is to explain the marketing performance of stars hotel in Bandung...
Increasingly competitive environments have focused hotel managers ’ attention on gaining competitive...
This study investigates the use of strategy to address changes in business performance. It suggests ...
This case study examined and described the progress of the existing performance measurement at a hot...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
The present article includes a case study that describes and analyzes three performance audit report...
ii This study is set out to assess the effectiveness of customer relationship management (CRM) in th...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...