Customer-brand relationships do not just exist, they develop over time and through multiple service experiences, yet the literature typically discusses customer-brand relationships as being a largely static phenomenon. Very limited attention has been given over to the service evaluation processes of customers who are new to a service brand, as compared to customers who are experienced with the service brand. Research additionally continues to rely on the historically dominant customer satisfaction paradigm as the most effective method with which to evaluate service experiences at the expense of other relational mediators such as involvement, calculative commitment, affective commitment, and trust. This limits the extent to which a more comp...
It is essential for service companies to understand how their customer service experiences are forme...
[[abstract]]This study attempts to development the customer engagement scale. Customer engagement is...
It is essential for service companies to understand how their customer service experiences are forme...
A phenomenological investigation of the process of customer engagement, as revealed through customer...
An investigation of the process of customer engagement, as revealed through customers’ restaurant ex...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
© 2017, © Emerald Publishing Limited. Purpose: The paper aims to examine the nexus between perceived...
The establishment and maintenance of enduring customer-provider relationships remains a primary obje...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
P u r p o s e: This paper investigates the role of patron dining experience (PDE) and emotions on re...
The global restaurant industry is flourishing and dining out accounts for a large proportion of fami...
P u r p o s e: This paper investigates the role of patron dining experience (PDE) and emotions on re...
It is essential for service companies to understand how their customer service experiences are forme...
[[abstract]]This study attempts to development the customer engagement scale. Customer engagement is...
It is essential for service companies to understand how their customer service experiences are forme...
A phenomenological investigation of the process of customer engagement, as revealed through customer...
An investigation of the process of customer engagement, as revealed through customers’ restaurant ex...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
© 2017, © Emerald Publishing Limited. Purpose: The paper aims to examine the nexus between perceived...
The establishment and maintenance of enduring customer-provider relationships remains a primary obje...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
P u r p o s e: This paper investigates the role of patron dining experience (PDE) and emotions on re...
The global restaurant industry is flourishing and dining out accounts for a large proportion of fami...
P u r p o s e: This paper investigates the role of patron dining experience (PDE) and emotions on re...
It is essential for service companies to understand how their customer service experiences are forme...
[[abstract]]This study attempts to development the customer engagement scale. Customer engagement is...
It is essential for service companies to understand how their customer service experiences are forme...