An investigation of the process of customer engagement, as revealed through customers’ restaurant experiences, is presented. The study seeks to redirect satisfaction research towards an approach which encompasses an understanding of the role of commitment, involvement and trust in the creation of loyal customers, based on the extent to which customers are either new or, repeat purchase customers of a service. The approach seeks to provide a more complete understanding of the nature of customer-brand relationships and the processes by which loyalty may be developed and fostered amongst differing customer segments. The data for this study was provided by five focus groups and nine in depth interviews.8 page(s
Purpose: This research aims to better understand customer experience, as it relates to customer comm...
Purpose This research aims to better understand customer experience, as it relates to customer comm...
Engagement plays a critical role in strategic marketing models development. However, marketing exper...
A phenomenological investigation of the process of customer engagement, as revealed through customer...
Customer-brand relationships do not just exist, they develop over time and through multiple service ...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
The establishment and maintenance of enduring customer-provider relationships remains a primary obje...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
The purpose of the research was to evaluate the key determinants of customer loyalty in the restaura...
Traditional measures of customer loyalty have been criticized for being too static and one-dimension...
Purpose This research aims to better understand customer experience, as it relates to customer commi...
Purpose: This research aims to better understand customer experience, as it relates to customer comm...
Purpose: This research aims to better understand customer experience, as it relates to customer comm...
Purpose This research aims to better understand customer experience, as it relates to customer comm...
Engagement plays a critical role in strategic marketing models development. However, marketing exper...
A phenomenological investigation of the process of customer engagement, as revealed through customer...
Customer-brand relationships do not just exist, they develop over time and through multiple service ...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
The establishment and maintenance of enduring customer-provider relationships remains a primary obje...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
The purpose of the research was to evaluate the key determinants of customer loyalty in the restaura...
Traditional measures of customer loyalty have been criticized for being too static and one-dimension...
Purpose This research aims to better understand customer experience, as it relates to customer commi...
Purpose: This research aims to better understand customer experience, as it relates to customer comm...
Purpose: This research aims to better understand customer experience, as it relates to customer comm...
Purpose This research aims to better understand customer experience, as it relates to customer comm...
Engagement plays a critical role in strategic marketing models development. However, marketing exper...